Hebrew National Merchandising Program Helps Operators Build a Bigger, Better Brand Experience

For Immediate Release

OMAHA, Neb. (October 28, 2013) – ConAgra Foodservice® proudly introduces the Hebrew National Merchandising Program designed to help Operators increase their sales and promote their Hebrew National business.  The updated and consolidated Hebrew National Merchandising Program helps showcase the brand patrons love while promoting the authenticity of any establishment serving the very best kosher beef franks, luncheon and deli meats available.

The program also highlights ways to tap into consumer brand loyalty by using Hebrew National merchandising materials.  Materials available include Hebrew National-branded point of sale materials, apparel and equipment. ConAgra Foodservice also offers assistance with signature menu development and co-branding of specialty items.  Menus can be created using the full range of Hebrew National products, beyond franks, to include high quality luncheon and deli meats, including corned beef, pastrami, salami and bologna.


“Learning how the Hebrew National brand, products, and merchandising solutions can increase sales and bottom line performance has never been simpler,” said Todd Schlewitt, Category Manager, Marketing.  “With almost 14 million Americans purchasing Hebrew National products annually, it’s important to recognize that our consumer base represents the highest loyalty, exclusivity and dollars-per-buyer among top frank brands.”


Hebrew National franks are made with butcher-quality cuts of 100 percent kosher beef and include no artificial colors, flavors, fillers or by-products to ensure superior flavor and appearance.  They are certified kosher, which means the ingredients and production methods meet the highest standards for quality, cleanliness and safety.  Hebrew National franks are also gluten free, which appeals to a growing number of consumers with specific dietary needs.  These are differences that consumers not only appreciate, but can taste with every bite.


Visit http://conagrafoodservice.com/products_and_brands/hebrewnational_details.do to learn more about the Hebrew National brand and the kosher difference that sets it apart from the competition.


About ConAgra Foodservice:

ConAgra Foodservice is an innovative, leading supplier to the foodservice industry, offering a broad range of trusted and competitive brands – including Healthy Choice®, Angela Mia®, J. Hungerford Smith®, Egg Beaters®, Hebrew National®, Orville Redenbacher®, PAM® and more – that foodservice Operators across the country have come to depend on. These, and other high-performance ConAgra Foodservice brands help energize Operators’ business and keep them ahead of industry trends to provide the best products and service to their patrons.  To learn more, visit www.conagrafoodservice.com or contact your ConAgra Foodservice sales representative at 1-800-357-6543.


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