Act II® Microwave Popcorn Butter SKUs Now with More Flavor and New Packaging
For Immediate Release
OMAHA, Neb. (April 29, 2013) – Act II Butter, Butter Lovers, Light Butter and Xtreme Butter Microwave Popcorn have been reformulated to provide a bolder, more indulgent taste that will deliver more flavor in every kernel. In addition to this added flavor, the existing nutritional profiles have been improved or maintained, so your Patrons will not have to sacrifice nutrition for great taste.
“The product enhancement for Act II will position the brand as the bold, indulgent microwave popcorn that delivers a flavor profile unlike those currently provided within the category,” said Kelly O’Connor-Grzyb, Manager, Marketing.
Act II also has a new look, thanks to an updated logo and a full line packaging redesign. All Act II SKUs have new eye-catching packaging graphics to make them stand out on shelves and in vending machines. Consumers will be able to pick out their favorite popcorn with ease, and experience the decadent new flavor of Act II popcorn.
To learn more about Act II and get nutritional information, visit: http://conagrafoodservice.com/products_and_brands/popcorn.do#actii
About ConAgra Foodservice:
ConAgra Foodservice is an innovative, leading supplier to the foodservice industry, offering a broad range of trusted and competitive brands – including Healthy Choice®, Angela Mia®, J. Hungerford Smith®, Egg Beaters®, Hebrew National®, Orville Redenbacher®, PAM® and more – that foodservice Operators across the country have come to depend on. These, and other high-performance ConAgra Foodservice brands, help energize Operators’ business and keep them ahead of industry trends to provide the best products and service to their patrons. To learn more, visit www.conagrafoodservice.com or contact your ConAgra Foodservice sales representative at 1-800-357-6543.