ConAgra Foodservice Helps Operators Compete in a Tough Marketplace with a New Resource Called the P.A.T.R.O.N.
For Immediate Release
OMAHA, Neb. (September 7, 2010) – The P.A.T.R.O.N.™ is a new, unique resource available at www.conagrafoodservice.com designed to give Operators a better understanding of their current patrons and patrons they wish to attract. Operators can create a personalized analysis and custom P.A.T.R.O.N. profile that delivers relevant insights to help grow their business.
Findings from a landmark ConAgra Foodservice Food Away From Home Consumer Study categorized patron responses into two segments: Patron Groups and Eating Occasions. Patron Groups were further broken down into seven consumer groups designed to show how patrons view the world and what dining out means to them. The Eating Occasions segment divided patrons into eight groups based on their reasons for dining out.
By cross referencing findings from the study and specific Operator needs, The P.A.T.R.O.N. provides the Operator a detailed analysis of who their patrons are, why they eat out, when and where they’re going, and, most importantly, how to best satisfy them. In addition, The P.A.T.R.O.N. offers a section on business building tips, with suggestions for increasing traffic, raising check averages, day and menu part drivers and ideas to create a more appealing menu and dining atmosphere.
The P.A.T.R.O.N. helps Operators focus on what patrons really want out of their dining experience and in turn allows them to develop a more targeted approach to winning their business. For more information, contact your ConAgra Foodservice sales representative at 800-357-6543 or visit conagrafoodservice.com.
About ConAgra Foodservice:
ConAgra Foodservice is a leading supplier to the foodservice industry, offering a broad range of trusted brands – including Healthy Choice®, Angela Mia®, J. Hungerford Smith®, Egg Beaters®, Reddi-wip®, PAM® and more – that foodservice Operators across the country have come to depend on throughout their day. To learn more, visit www.conagrafoodservice.com or contact your ConAgra Foodservice sales representative at 1-800-357-6543.